2011 - 2012 TV Commercials

Smoke, Embers and Wind Speed

The latest suite of CFS TV advertisements follow on from the CFS Director of Operations, Andrew Lawson, informing us that we need to know our bushfire risk.

The reasons why are clearly demonstrated in the current suite of 15 second commercials that highlight the facts of fire. These ads show us some of the key fire characteristics that can impact on our safety and planning. 

Just because you cannot see the fire does not mean you are safe, the ads demonstrate why with:

• the speed a fire can be upon you;
• the smoke that may make your escape impossible or too dangerous and;
• the ember attack that may take out your property well ahead of a fire front.

All these facts highlight the need to have a plan and know what you will do in such a situation. Planning to leave when you see smoke is too late. You need to make a plan now and practise it.